There are several things that are required to have a great real estate business card. You can attempt to pinch pennies and leave some of them out. The problem with that is you will never reach your full sales potential with less than your best. Runners don’t compete without both shoes. Neither should you. Even a very large box of thousands of business cards with professional design services is going to cost you under $200. Smaller boxes will cost less. You will generate hundreds of sales out of it. When you consider that as a real estate agent you are going to net several thousand dollars for just one sale, consider getting off on the right foot with your customers and including all of the following components in your next real estate business card design.
16PT Business Card Stock
Forget the run of the mill business card paper you can get at any big box office supply shop. You are not doing yourself any favors by using it. A business card needs to be crisp, hold its form in the holder’s hand, and serve as a good platform for high resolution graphics and the treatments that bring out the best in those graphics. You want the best paper you can get which right now is 16PT business card stock. Just get it.
A Great Business Card Picture
If you are in a professional sales role like a real estate agent, put your picture on the card. If you don’t want the expense of sitting for a professional portrait shot with a photographer (you should) then snap a shot with a digital camera with the photo quality set to maximum and save the file off to your computer in a 300dpi resolution file.
You will also need your business logo. If you don’t have one, get one made for you professionally. If you are selling to a target market that is upscale and affluent you should also include a high resolution picture of your product or your target market somewhere on the card.
All Your Contact Info
Don’t skimp on the contact info for your business card. If you want people to contact you through facebook or twitter, put the appropriate info on the card. The bare minimum should be name, title, business, phone, fax, 800 number if you have it, email address, and website if you have it.
Call To Action
Every sales person has a sales message or pitch. Digest that message or pull a snippet from your pitch that you use over and over again and stick it on the business card. This is the single most overlooked part of a business card when it is produced by a non-professional. You must give the viewer of the card a hook on why they kept the business card and why they should call you. This is it.
Product Services Information
If you sell blue left handed widgets you should mention that somewhere on the business card. Its completely normal to list the services or product lines you business is offering to customers.
Tags: business card design, design business cards, real estate business cards