The most effective piece of marketing collateral for most small businesses is the lowly business card. Often maligned, completely misunderstood, it is used effectively by few. But those who do follow these simple guidelines to success.
Why Hand Out Business Cards
Sales professionals hand out business cards to provide sales prospects a way to reach them since most people do not instantly buy what you are offering. They also hand out business cards so that when the prospect needs a service they offer, the prospect can call them. They ALSO hand out the cards to ‘prime the pump’ by providing the prospect a handy reference to the services they offer. They ALSO hand out the cards to communicate a sales message, Call to Action, or similiar inducement to call them soon.
Does Everyone Hand Out Business Cards For The Same Reasons?
Everyone does not hand out business cards for the same reason. Many people just hand them out because they feel they are expected to hand them out. In other words they have no strategy behind the handing out of this tiny piece of marketing collateral. People working for ‘da man’ in someone else’s business tend to fall into this category. Small business owners like real estate agents generally understand there are other reasons to hand them out if the cards are designed properly and they do their best to think of other creative ways to hand out and use business cards.
Why Put Pictures On Business Cards?
This may be the most misunderstood single component of a business card design. The question is why put a picture of anything on any piece of marketing collateral at all? he answer is because it coverts to sales more frequently if you do. Old school business cards just had contact information on it and that was it. As printing progressed and things became less expensive it became practical to put photo quality pictures on this tiny marketing collateral. So people started to do it and its use has taken off. Its a truth that pictures sell ideas and emotions better than words.
Tags: business card design, real estate business cards, real estate printing